Mira Bangel, social media expert for ZN.Be explains that an efficient social media presence for a company often goes with a cultural shift in the organisation. European companies are lagging behind US companies in the field of social media proactivity. But they will catch up, thinks Mira Bangle. Interview videotaped at The Hub Brussels
www.scalepassion.com www.imgbranding.com Jeff Hilton from IMG Branding and Robert discuss the general cultural shift toward authenticity and emotion and how it is affecting marketing and communication tools. ScalePassion | eTraining | Videos | Talking marketing with Jeff Hilton ow.ly
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