Conversion: The Last Great Retail Metric
Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections & in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes! Len Schlesinger President, Babson College former Vice Chairman and COO, Limited Brands A retail brand is built from the cumulative effects of its shoppers experiences
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